BIG Digital launches ‘BIG Non Stop Masti’

Mumbai : Reliance Broadcast Network Limited’s has launcheed its latest service BIG Non Stop Masti. BIG Non Stop Masti, offers exclusive and select content to audiences on demand, as BIG Digital filters and picks ‘high demand’, ‘entertaining programme capsules’ from Reliance Media World’s radio arm 92.7 BIG FM, and offers it to audiences, who can listen in, by simply calling 5055454.

With deep insights on India’s Mobile Users entertainment requirements, BIG Digital offers audiences a wide assortment that they can pick and choose from, ranging Bollywood interviews, humor capsules, devotional music, health tips and much more. The product, currently hosted in Hindi, will soon see expansion in other languages, basis consumer demand.

Bollywood provides entertainment like no other form and what better for audiences than to be able to listen to their favorite actors’ interviews at the click of their phone, Raju Srivastav, the comedy king of India and a radio jockey on 92.7 BIG FM known to keep his audiences in splits will be yet another highly engaging option to select from, with his witty one lines, jokes and much more. Similarly, for the health conscious, fitness instructor Summi Sakhuja’s health tips coupled with Bollywood superstars’ fitness secrets, will ensure the most exciting mix of infotainment on a healthier life.

Audiences can also listen to patriotic tunes, shayaris and much more from across the nation, all through a single number through their cell phones.

Speaking on the occasion, Rabe .T. Iyer, Business Head, Experiential Marketing, OOH and Digital Business – Reliance Broadcast Network Ltd. said, “The mobile industry has seen robust growth in India which has worked well for value added services like entertainment on demand, making the timing for the launch of this product from BIG Digital perfect. The business synergies are excellent, with a brilliant entertainment library already existent within the Company, through 92.7 BIG FM’s 45 station network allowing for it to be accessed by audiences across the country as per their convenience. The categories have been put together after consumer insights and clear understanding of entertainment preferences and demands. With an increasing number of consumers seeking entertainment and information through their cell phones, we are confident the product will work excellently.”

Content is sieved each week and fresh content uploaded and made available to audiences at standard IVR rates.

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