Big cinemas launches ‘popcorn flavor bar’

Mumbai : Big Cinemas, India’s largest domestic and international cinema chain, a division of Reliance MediaWorks Ltd and a member of Reliance ADA Group is launching an exclusive and unique Popcorn Flavor Bar as a part of their Movie Munchies brand, on December 23, 2009.

The sumptuous Popcorn Flavor Bar will have three range of flavors like the tangy Hot & Sour range which will include flavors like Tomato Chilli, Cheese and Jalapeno, Chilly Chutney and Sichuan, the subtle International range which will include Yoghurt and Onion, Cheese and Pepper, Wasabi and Cajun Spice and the fabulously Indian range which includes the Chatpata Masala, Sweet and Tangy Lime, Butter Garlic and Cheese Spice.

The Popcorn Flavor Bar is a one of its kind concept where BIG Cinemas guests can request for flavors to be added to their regular popcorn in a specially designed Shaker Bag which will be available at the counter. The flavored popcorn will be available at ten rupees more than the existing medium popcorn rate.

“We at Big Cinemas, are aiming to create a f&B experience styled for an overall enhanced audience entertainment. Through this initiative, the popcorn lovers will be greeted with a wide range of flavors which marks our attempt to give our customers an opportunity to indulge their taste buds like never before.” said Arindam Chakravarti, head, F&B, BIG Cinemas.

Apart from the Popcorn Flavor Bar, Movie Munchies also includes 22 other products like varieties of fried finger food, salads, and sandwiches, rolls and wraps, fresh coffee, pizzeria, candy floss, street food like chaat, ice creams, hot and cold desserts, mocktails, fresh juices and chocolate fondue.

The Popcorn Flavor Bar will open at all Big Cinemas across the country.

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