BIG CBS’s The X Factor Reaches out with high decibel campaign

Mumbai: IBIG CBS Networks is all set to take the mania surrounding television’s much-awaiting singing reality show, The X Factor, to an all-new level with a high decibel campaign that promises to attract the eyeballs and keep viewers tuned in!.

Ensuring audiences are connected to across multiple platforms; the Channel’s campaign reaches viewers across television, radio, out of home, on ground, digital, cinema and print. With the show being aired concurrent with the US telecast, Indian viewers can watch the latest episodes of their favorite singing reality show, The X Factor, every Friday and Saturday at 10PM only on the BIG CBS Network.

With the objective to enhance consumer engagement, the network has launched the Xport to LA contest, which as the name suggests will enable lucky fans to win a trip to Los Angeles to be on the sets The X Factor! The contest will run across Facebook page of BIG CBS PRIME, LOVE and SPARK.

The Xport to LA contest will be implemented through specially designed application that will allow fans to experience different stages of The X Factor. Be it becoming a judge, or being judged on their own X factor, participating in quizzes based on the show or motivating their friends to vote for them, the Xport to LA contest will ensure consumer engagement through its multiple phases across the 6 key metros – Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Chennai. The contest will run till the end of October, where the winners get a trip to LA to watch Britney Spears, Demi Lovato, Simon Cowell and LA Reid LIVE in action.

The network is also executing a comprehensive multi-media marketing campaign which will include television, radio, OOH, cinema, digital, on ground, print and other relevant touch-points.

Outdoor covers prime locations in Mumbai, Delhi, Bangalore and Kolkata that are being used for the campaign. Crossword facades at relevant locations have been taken to amplify the campaign and reach the English speaking SEC A audiences. Other than the extensive OOH campaigns in Mumbai, Delhi and Bangalore, the BIG CBS Networks has also tied-up with Barista wherein the coffee-chain will show The X Factor on their television screens along with branding at the outlet. Further, Radio Indigo in Bangalore and Radio One in Mumbai and Delhi will add further muscle to the extensive promotions being carried out across 92.7 BIG FM stations across the 6 metros. In case of Multiplexes, key PVR cinemas across Mumbai, Delhi and Bangalore are being utilised for on-air as well as off-air branding.

The BIG CBS Network is currently airing the second season of The X Factor every Friday and Saturday at 10 PM in India in concurrence with the US telecast. The show is being judged by singing sensations Britney Spears and Demi Lovato along with Simon Cowell and LA Reid.

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