BIG CBS SPARK launches musical bouquet for the gen next

Mumbai: For most youth today music is a lifeline! BIG CBS SPARK, in keeping with the needs of its Gen Next viewers, spews out some of the hottest, greatest and power-packed music-based shows. In its endeavour to sharpen the channel’s musical offering, BIG CBS SPARK brings music based shows – HIP HOP MCs, INDIE ROCK MANIA and HOT HITZ to its young audiences.

Apart from urban-international music, BIG CBS SPARK will also introduce Indian music with fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, latest hits and more. The music segments will excellently complement the existing shows like Cheaters, Max, Smash Cards, Oblivious and Real TV. With this move, BIG CBS Spark becomes the ultimate music destination!.

In connecting with its audiences on ground, BIG CBS Spark will also feature college festivals, music concerts, youth fests, music launches and the likes. The Channel will also offer a platform for young and upcoming artists to be showcased in the Channel.

With the youth as their audiences, the Channel will see a heavy use of social media to connect with audiences and already has in place a series of communications on the digital platform to engage with them.

The sharpening of music content also comes from a deep understanding and in-depth research of what the audiences seek for entertainment. In gearing for digitization which is in the anvil, the Channel is ensuring it caters to the requirements of quality and variety for audiences while offering a value proposition to its operator-partners. This new offering compliments Reliance Broadcast Network’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity.

BIG CBS Spark’s well crafted programming promises to resonate well with its audiences. Watch this space for more offerings from the Channel!

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