Big CBS Prime launches new show 'India's Prime Icon'

Mumbai: BIG CBS PRIME has announces the launch of its latest intellectual property India’s Prime Icon. Backed with the success of its last home grown property India’s Sexiest Bachelor and culling insights of the entertainment preferences of its audiences, the Channel has conceptualized this show.

India boasts of some of the most influential men who are an inspiration, role model and icon for the people! Some have a magnetic personality – others an endless empire, some have unending wealth – others have legions of fans, some have grand success – others have infallible ethics, some have style – others have an aura, some are known for philanthropy – others for their coterie, some have a heart of gold – others enough to loan to banks, some endorse the biggest brands and others are brands themselves… so what really makes an ICON?

INDIA’S PRIME ICON, as the names suggests, is a show that chronicles the lavish lifestyle of the society’s elite. While audiences will nominate their icons, the show will have an eminent jury that will qualify the entries and shortlist the top 20. These 20 icons will be revealed at a fixed time on the channel every evening during prime time and a voting window will be kept open for only 24 hours so that viewers can vote for their favorite icons to be selected among the Top 10 who will feature on the show.. These Top 10 most deserving icons will finally be featured on the show, featuring insights and never heard before stories about their lives, style statements, achievements, sex appeal, philanthropy and popularity. To felicitate the Top 20 icons and recognize their contribution to society, the channel will also publish a coffee table book capturing some of the best moments of their lives, their inspirations in life and their mantras for life.

With a multi-media campaign spread across television, radio, print, out of home and social media, the property offers an excellent platform for marketers catering directly to the super premium male audience of 25yrs+. With a high spill-over potential to the aspirational TGs, high audience engagement through nominations and voting, unmatchable brand association and a unique creative concept with high stickiness potential, this show is an ideal platform for marketers across real estate, home fittings, high end fashion brands and premium products’ categories.

The Channel already boasts of a brilliant line up of the best international programming with shows like Survivor, Hawaii 5-0, The 4400 and home grown shows like India’s Sexiest Bachelor and the BIG Wheels, BIG CBS Prime stands as the most viewed channel amongst a premium section of the urban Indian male audiences and this show promises to offer its viewers an excellent entertainment mix while growing its audience base.

This innovation is also part of BIG CBS Networks’ endeavor to offer audiences the best entertainment mix on the Channel. Its recent campaign called ‘Choose Your Set-Top-Box Wisely’, is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted bouquet of 7 channels and is ready to maximize from the forthcoming digital revolution in the TV industry.

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