Mumbai : BIG CBS Prime, the first premium English Channel from BIG CBS Networks bouquet – the joint venture between Reliance Broadcast Network Limited and CBS Studios International, has beaten competition in a short time to reach the No. 3 position. This ranking is across Reach & GRP in the English GEC genre. The channel continues to grow week after week bringing in new viewers. (Source: TAM, 15- 34 Yrs SEC AB, Top 7 metros).
According to the TAM reports of Week 9 of 2011, BIG CBS PRIME has a GRP of 1.63, more than twice of Zee Café (.7 GRP for week 9 in 2011) The channel stands 3rd in its category, after AXN and Star World.
Commenting on the ratings, Ms. Aparnaa Pande, GM, BIG CBS Networks Pvt. Ltd. said, “BIG CBS Prime is growing at a commendable rate and is now matching the scales of its key competitors. With the phenomenal response that we are getting from our viewers, we only hope to perform better in the coming months. The ratings only re-affirm our faith in our unique programming offerings with the latest, freshest and hottest content. India has got what they desired and they are appreciating it.”
BIG CBS PRIME, with its strong and appealing content, is already entertaining an extensive array of audience through digital cable and DTH platforms like Hathway, In Cable, Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, Videocon D2H and soon to go live on Airtel Digital TV. It is also available across many MSOs in smaller centres on their Digital networks, covering overall over 400 cable networks.