Mumbai: According to the TAM reports of Week 7, BIG CBS PRIME, the first premium English General Entertainment Channel from the joint venture between Reliance Broadcast Network Limited and CBS Studios International, increased its viewership by a staggering 20% in just a week. (Source: TAM, 15- 34 Yrs SECAB, Top 7 metros) .
The channel continued to retain its position at number three in the premium English general entertainment category across the seven metros of India. It got viewership of 7, 94,000 in the last week, standing third only to Star World and AXN. In the 7th week of 2011, BIG CBS PRIME has increased its viewership by 1, 35,000 in a week. The rise in viewership can easily be attributed to the rising need for fresh, English entertainment by Indian audiences.
Speaking on behalf of BIG CBS PRIME, Aparnaa Pande, Business Head, BIG CBS Networks Pvt. Ltd. said, “Despite the high competition in our category, we have made significant inroads into the genre. PRIME has already achieved a reach in just 11 weeks, which most other channels have taken over a decade to do the same. Our aim now is to move into the top 2 slots at the earliest and given the quality and depth of content we carry coupled with exciting plans ahead, we are confident this is very achievable.”
CBS PRIME is already available across 30 Million HH’s across all major digital cable and DTH platforms like Hathway, In Cable , Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital and soon to go live on Airtel Digital TV and Videocon d2h. It is also available across many MSOs in smaller centres on their Digital networks, covering overall over 400 cable networks.