BIG CBS Appoints Steinbranding as Creative Agency

BIG CBS Networks, the joint venture between Reliance Broadcast Network Limited and CBS Studios International, gives Steinbranding Design Studios the creative mandate for its three channels – BIG CBS PRIME, BIG CBS SPARK and BIG CBS LOVE. Steinbranding will be working with BIG CBS on designing the individual identities, logos and promotional rushes for all its three channels, namely BIG CBS Prime, BIG CBS Spark and BIG CBS Love. Steinbranding Design Studios is an international broadcast design company that specialises in branding for Television Networks and broadcast promotions.

Steinbranding Design Studios is known for its creative services to some of the major communication groups across Europe, Asia, US Hispanic and Latin America. Its assignments in India began in 2007, when together with CSAI Airport they took charge of the overall branding image of Mumbai’s international terminal. In addition to it, the agency is known for the work on some of the well known global broadcast giants like Discovery, Fox, Hallmark, Travel & Living, MTV and VH1.

Says Aparnaa Pande, Business Head, BIG CBS Networks Pvt. Ltd., “BIG CBS is set to offer the freshest, hottest and latest content along with premium quality programming through each of the channels. Given the brand lineage it is only natural that we ensure our promotional designs are sophisticated and match international standards. Steinbranding has demonstrated its creative expertise in the broadcast space, from integrated visual solutions to brand strategy and identity. With rich experience in broadcast designing, we are confident Steinbranding will be able to help BIG CBS channels deliver right imagery through extremely creative & distinguished designs.”

Reliance Broadcast Network Ltd. had recently announced its joint venture with CBS Studios and unveiled plans to roll out three English language entertainment channels. The JV Company, BIG CBS Networks Pvt. Ltd., plans to, at start, launch the three channels viz. BIG CBS Prime, BIG CBS Spark and BIG CBS Love.

The BIG CBS Channels will bring some of the biggest international chart toppers to India shortly after they air in the US. The three BIG CBS channels will have first look in India for all available new shows, returning series and the 70,000 hour library of CBS Studios’ programming.

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