Kolkata: Idea Big Bangla Music Awards skyrocketed ETV Bangla’s ratings with an average TVR of 2.98 against 0.96 for Star Jalsha & 0.46 for Zee Bangla (Source: TAM; Avr TVR 19:30-22:00; CS ABC 15+).
The event was activated by BIG Events which is the events wing of Reliance Broadcast Network Ltd in Science City Auditorium on 13th August. This was telecasted by ETV Bangla on 29th August’10 at 7:30pm. The ratings are an indication that the first ever Bangla music awards has become an instant hit in Bengal & viewers have appreciated the concept & the program. Backed by the excellent support from the local populace and advertisers, the BIG Bangla Music Awards promises to get bigger next year.
Ensuring a holistic approach to its communication, this Music Awards made full use of the integrated offerings from the Reliance Broadcast Network stable ensuring surround sound through the effective use of experiential marketing through BIG Live and online and mobile solutions through BIG Digital along with an effective outdoor, television and print campaign.
The grand event, divided into three phases was the combination of fun, entertainment and excitement witnessed some of the memorable moments like, Usha Uthup on stage singing the evergreen RD Burman songs while Rupankar, Raghab Chatterjee presented some of their ever popular Bengali numbers.
Among the attendees & presenters were Abhijeet, Chiranjit, Moonmoon Sen, Jojo, Chinmoy Roy, Agnimitra Paul, Monami Ghosh, Sreelekha Mitra, Abhirup Guha Thakurta, Arun Bhaduri, Rocket Mondal etc.
The event was done successfully with the help of sponsors Idea Cellular & Mashal.
The Winners in the five different categories were: Goutam Sushmit–BIG Bangla Lyricist of the Year, Abhijeet–BIG Bangla Singer of the Year Male, Shreya Ghoshal–BIG Bangla Singer of the Year Female, Shantanu Poitra for Jao Pakhi– BIG Bangla Song of the Year, Kaya for Baulia–BIG Bangla Rock song of the Year, Mon by Arnab—BIG Bangla Rabindrasangeet of the Year, Nilanjana Sarkar—BIG Bangla Debutante of the Year, Jeet Ganguly—BIG Bangla significant contribution to Bangla Music, Anwesha—Idea Budding Talent. Dwijen Mukhopadhyay,the famous singer, was felicitated with the Idea Big Lifetime Achievement Award for his contribution towards Bengali Music.
Bengali music has always been associated with a rich culture & varied heritage. The evolution of music in Bengal defines trends as much as versatility. Idea BIG Bangla Music Awards is therefore a call to the entire music fraternity to acknowledge talent and take forward the legacy.