BIG 92.7 FM has come together with Ajmer District Administration and Pushkar Mela Vikas Samiti to become the exclusive Official radio partner of its world famous annual camel fair, popularly known as Pushkar Mela 08’. This week long festival organized by Rajasthan Government is aimed to cater to the needs of people belonging to rural areas. Commencing from 6 November – 13 November the event will witness huge turnout from both domestic and International tourists. BIG 92.7 FM’s RJ Sandy will be seen interacting with the crowd, hosting the inauguration and closing ceremony and also giving direct updates from the Pushkar Mela.
Pushakar Mela , which is held in vast stretching desert location will also have various colorful cultural evenings, especially organized for visiting tourists. Camp in the desert will entertain the visitors with folk songs and dances. BIG RJ’s will conduct OBs from special tented camps which are set up at the venue. RJs will also interact with the visitors who will get to share their thrilling experience with the listeners of BIG FM.
Speaking on the occasion, Rajeev Masih, – Cluster Head (Rajasthan (A), BIG 92.7 FM said “It has always been our endeavor to get associated with reputed and prestigious celebrations like Pushkar Mela, so that we can share the celebrations with our listeners. This gives us a better chance to interact and integrate with the people – who are our core target consumers. At BIG 92.7 FM we undertake innovative means of entertaining our listeners, be it on air spike, new programming strategies or on-ground activities. It gives me an immense pleasure to be the part of Pushkar Mela which has gained the world fame and is engaged in catering to the needs of many. It showcases the rich heritage of Rajasthan. Keeping our brand promise in mind Suno Sunao Life Banao we will definitely make this fair a memorable one for our listeners.”