BIG 92.7 FM has worked out an innovative campaign to celebrate the world-famous festival of Rathyatra. In keeping with its endeavour to not only entertain but also to positively impact and transform the lives of its listeners the radio station has introduced different activities which will bring this festival closer to the listeners as well as make it a memorable one for one and all.
On air celebrations have started a week in advance with local celebrities narrating legends and folklore associated with the Lord and his Temple in Puri as well as on the essence of the Rathyatra. With the world-wide release of the movie “Jai Jagannath” slated for the occasion, BIG 92.7 FM would play the songs of the movie throughout the day of the Rathyatra. The essence of Rathyatra in Puri would also be brought forth to the listeners of BIG 92.7 FM. The head priest of the Puri temple, administrators, volunteer heads and heads of the temple trustee would air special messages for BIG 92.7 FM listeners. BIG 92.7 FM in Bhubaneswar would keep the spirit of the holy festival live till “Bahuda” on the 24th July when the Lord returns back to His Temple.
Mr. Sandeep Jena, Station Head BIG 92.7 FM Bhubaneshwar says “The station will also organize a number ofon-ground activities closer to the day of the Rathyatra. A contest would be organized to select Ratha captains who would update listeners on the movement of the various Raths moving in the city. The OB vans of BIG would provide water packets to the masses. On ground contests would be organized and listeners given on-the-spot gifts. As on ground support to the event thronged by large crowds, the station will also line up administrators and volunteers who would talk about the safety measures and alternate traffic routes from specially set up BIG assistance booths.”
All the activities would be channelised to make the Rathyatra the BIG occasion that it is.