BIG 92.7 FM to air live aarti from Mata Vaishno Devi

BIG 92.7 FM, India’s No.1 FM Network, in keeping with the spirit of the Navratras, has, as part of its programming content – the live Aarti, straight from Shri Mata Vaishno Devi Bhawan, beginning October 12, 2007. Devotees across the country can listen to the daily Aarti on all the 9 days by simply tuning in to BIG 92.7 FM.

‘We have permitted the FM station to broadcast the Aarti live from the Bhawan during Navratras’, Additional Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board said.

Commenting on the programming content, Mr. Manav Dhanda, Vice President – Programming, BIG 92.7 FM said “At BIG 92.7 FM, the programming mix is tailor-made to meet requirements of listeners. Given the festive season and the high spiritual incline of the people of our country, the Aarti from the Shrine is a perfect fit. We are extremely thankful to ‘Shri Mata Devi Shrine Board’, without whose support and consent, this initiative would not be a success. Through this offering, we are taking interactivity on Radio to a new level altogether.”

RJ Seema of BIG 92.7 FM would be stationed at the Bhavan to record live links and transmit the same to the BIG 92.7 studios across the country.

“Our effort has been to provide maximum facilities to the visiting pilgrims to the Holy Cave Shrine besides facilitating live telecast or broadcast for quenching the spiritual thirst of lakhs of devotes, who cannot make it to the Mata’s Bhavan”, said Chief Executive Officer, Dr. Arun Kumar.

The Chief Executive Officer and the Additional Chief Executive Officer, SMVDSB are coordinating the arrangements for smooth pilgrimage during the festive season.

Governor, Lt. General (Retd) S K Sinha, who is also the Chairman of Shri Mata Vaishno Devi Shrine Board will offer the prayers and participate in the Mahayagya on commencement of Navratras from Friday (12th Oct).

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