The hour comes to an end, the day comes to an end, the month comes to an end, the year comes to an end and now the decade comes to an end…and taking you through a roller-coaster ride will be BIG 92.7 FM, with its very appropriately titled offering ‘2009 ki last local’ ushering in the new year 2010. Leaving behind a remarkable history of great spikes and campaigns, BIG 92.7 FM, India’s No. 1 FM Station, with the largest network of 45 stations, is welcoming New Year 2010 with its listeners. The property ‘2009 ki last local’ will kick-start on December 26th and will close on December 31st across its stations.
‘2009 ki last local’ is a fantastic wrap of the year with music, cinema, drama, humor and interactivity. Listeners will have their say on-air where ‘Kaun Chadega’ segment will see BIG FM listeners decide that will be lucky enough to board the last local of 2009. The qualifier is a simple test where a celebrity who has done something which makes our country and city proud or has done something which makes this year memorable will be entitled to get ticket.
Similarly the ‘Kaun Utrega’ segment will decide who will leave this last local of 2009. The qualifier is a simple test where a celebrity who has not done anything worthwhile this whole year to make the country or city proud will be asked to leave this special train. The left overs ‘Choot Gaye’ segment will remember all those who did try to do something for the country and the society but could not succeed this year. In true spririts, BIG FM listeners will remember and salute their efforts and wish them luck for the next year.
The ‘2009 ki last local’ will widely cover topics like sports celebrities, Music Directors, Singers, songs, films, producers, directors, actors and actresses. BIG FM listeners will also get to experience the longest party on-air …9.27 hrs of non-stop club music, so if you are not going out to party, then party hard with BIG FM at home.
2009 ki last local will get bigger and larger with an inclusive on-ground plan wherein the BIG Bus across all BIG FM stations will be decked up with colorful lights and will move around the city collecting musical greetings. The listeners will have to hop on to the bus and sing a song and send a Happy New Year message to their loved ones. All these greetings will be played through the day on 1st January 2010 across the stations.
The 31st Night BIG Bus Ferry will ensure that listeners do not drink and drive on this day, the BIG bus will be on the road through New Years Eve to ferry people around. It can’t get bigger than this, the 2009 ki last local continues to offer a wholesome entertainment with 31st Night movie Dhamaka, a special movie screening for BIG FM listeners. With all this BIG 92.7 FM promises its listeners to usher in the new year with a big bang.