BIG 92.7 FM strengthens sales force

BIG 92.7 FM, India’s No.1 FM Network, with 22 operating Stations across the country has strengthened its Ad Sales Team by getting some of the best in the industry to be at the helm of activities. Given that one of the main revenue earning streams for the Radio industry is Ad Sales, it was only natural for the Company to beef up the strength, given its sturdy expansion. This is more so important given that the FM Radio industry needs to successfully tap the national as well as the local retail advertising opportunities.

Shalini Dureja has been appointed as the Regional Sales Head, South. Shalini comes with over a decade’s media experience in her new role. Shalini will overlook the entire Ad Sales function for the southern market.

Sunita Uchil has been appointed as Regional Sales Head for Maharashtra and Goa. Sunita has more than 13 years of media-sales experience and will be heading the function based in Mumbai.

Asif Kadri has been appointed as Regional Sales Head, Gujarat and Madhya Pradesh. With over 12 years of media experience, Asif will be based in Ahmedabad and will overlook Ad Sales for both Corporate & Retail for the Region.

Speaking about the new appointments Ms. Anuradha Kini, National Sales Head said “We are very happy to have Shalini, Sunita & Asif onboard with their excellent track records. Given the competition that the radio industry is facing in terms of advertisers, their expertise in media sales will take us to the next level, especially with BIG 92.7 FM’s swift expansion – we are already 22 Stations up and counting! Given the business potential, it was only natural for us to get the best in the industry to get the best from the market.”

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