BIG 92.7 FM ,ROHIT BAL Launch Dariya Dil campaign

New Delhi : Rohit Bal has joined hands with BIG 92.7 FM, on the occasion of Children’s Day, along children of Maxfort School and ‘Bachpan Bachao Andolan’ to pledge and spread the warmth of Delhi to the street children by contributing woolen clothes. BIG FM which recently launched a humble initiative on-air, aptly named, ‘DariyaDilli’ is attempting to showcase and bring out the warmth of each Delhi-ites through the campaign. The campaign got launched today with Rohit Bal contributing woolen clothes along with the children of Maxfort School to the children of ‘Bachpan Bachao Andolan’.

The warm hearted DariyaDilli campaign was launched at the ‘The Great India Place Mall in Noida, by Delhi’s leading designer Rohit Bal, who has always created a ripple effect in the fashion industry with his innovative and creative blend of work. Rohit along with MaxFort School kids celebrated the Children’s day with the Street Children, a tranquilizing and a motivational effort that was well appreciated by the audiences. As a special support to the campaign, Rohit Bal also contributed a precious piece from his collection which will put on bid and the collection from the same will be added to the campaign.

Commenting on the occasion, Ashwin Padmanabhan, Station Head – BIG 92.7 FM Delhi said “It’s an immense pleasure to have Rohit Bal, the ace fashion designer with us for such a heart endearing cause. With him supporting the campaign, we are going to ensure that the warmth of the campaign reaches out to one and all. We are extremely thrilled to have the children of Maxfort School, who have gone all out to make the winters not only bearable but warm for other children. With movements like ‘Bachpan Bachao Andolan’ the society is bound to become a better place for the homeless children”.

When quizzed what was the idea behind the DariyaDilli campaign, he promptly replies, “as a mark of our Life Banao philosophy, we initiated the meaningful campaign ‘DariyaDilli’, that not only provide warm clothes to poor, but also reinforces the idea to the local populace to own and embrace the underprivileged. Also, because of the busy professional lives that we lead today, circumstances prevent us from our own social responsibilities, however, with this unique initiative, we opportune all our listeners to donate their unused warm clothes generously to the underprivileged class to whom, it really makes a difference.”

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