As part of its clutter breaking programming offerings, BIG 92.7 FM, India’s No.1 FM Network has partnered with none other than the biggest & the most respected Indian Television Academy (the ITA) for the prestigious ‘Academy Awards 2007’. The partnership will see the Company’s new division, BIG Reach, market the property. BIG Reach will market large properties of the Company, thus opening newer revenue streams. The tie up with the Indian Television Academy marks the first move in that direction.
BIG 92.7 FM will be promoting the high-profile event on-air packed with scoops on the event & post-event party celebrations for our listeners.
The Academy Awards is one of the most credible TV Awards widely watched by all Indians and Asians overseas, and this year’s ‘Academy Awards 2007’ promises to be a high-profile event representing soaps, comedies, telefilms, documentaries, musicals, news & current affairs, lifestyle-shows and a lot more.
Some offerings being presented by BIG 92.7 FM include… a star-studded fashion show with popular faces from the TV industry and a high-strung celebrity cricket match. There will be contests on-air around TV soaps and stars and winners (listeners) will be given the opportunity to witness the glamorous fashion show. Listeners will have the opportunity to participate in contests and other interactive applications through sms on 55454 and through BIG 92.7 FM’s interactive voice response numbers 5055454, 1234927 and other such platforms. The Nominations Party will also give listeners the opportunity to win passes to the exclusive A-list party.
As part of its Corporate Social Responsibility, BIG 92.7 FM will be roping in eminent personalities from the world of Bollywood and Television industry for a cricket match, the proceeds of which will be given to a charitable organization. The cricket match will be held in none other than the very popular Andheri Sports Complex and will see people from across the TV fraternity & Corporates coming forward to support the cause. There will be match updates in the morning on ‘BIG Baat’, and listeners’ can tune in to catch the hourly updates given by the RJ’s on-air.
For the build-up towards the ‘Grand Finale’, BIG 92.7 FM will be regularly playing out interviews of the jury members & nominees. Listeners’ will also have the opportunity to go on-air and talk about their favorite categories and the eligible winners; they also get
to win couple passes to this exclusive event. BIG 92.7 FM RJ’s will be covering the event live and will also provide updates on-air announcing the results of the much-anticipated award ceremony.
Expressing the excitement on the occasion, Mr. Jayyant Bhokare, Vice President – Business Development & NTR Sales Head, BIG 92.7 FM, “We are excited to be partnering with one of the most credible award ceremonies for the Television industry, which gives us a great property to market, in addition to the superb content it provides for our Radio Station. This platform will lend an excellent opportunity for advertisers and opens new streams of revenue for the Company”.
Speaking on the occasion, Ms. Anu Ranjan – President, the Indian Television Academy, “The ITA is glad to be joining hands with BIG 92.7 FM for such an initiative which will help in synergizing relevant content for all viewers. Television in India has really come of age and today, it is a force to reckon with. The ITA was the first to recognize the same by awarding excellence in the medium through the Academy Awards, an award ceremony which has truly become the annual festival of joy & celebration for the entire TV fraternity. This initiative brings together the craft of TV and Radio to provide content, which is visually appealing, and at the same time maintains and strengthens that emotional connect with the viewers and listeners. We are very confident that this cross-media synergy will work very well!”