BIG 92.7 FM has joined hands with Idea cellular for college based activities in Kanpur, beginning with the property ‘1 Minute to Fame’, beginning 10 September until September 14, 2007. As part of the plan BIG 92.7 FM will have its RJs – RJ Peeyush and RJ Ayaz go across colleges of the City to play fun filled games with the students and in turn giving away some excellent goodies to winners. Aptly christened ‘1 Minute 2 Fame’, the activity will constitute impromptu competitions and games like Rapid Fire, Mimics and Tongue Twisters.
In the first phase of activity BIG 92.7 FM RJs will conduct the activity in College of Management Studies, Rama Institute of Engineering and Technology, Jagran Institute of Management and Rama Dental College. More than 1200 management, engineering and medical students will take part in this innovative and exciting contest.
Speaking on the occasion Mr. Rehaan Khan, Cluster Head, UP East, BIG 92.7 FM said, “We are extremely happy to be joining hands with one of the best telecom players, Idea Cellular for this activity, given the focus that both of us have on interactivity. Through this activity, BIG 92.7 FM aims to strengthen its relationship with the listeners and especially the youth in this case. We have been bringing wholesome entertainment – whether on air or on-ground that lives our brand promise of positively impact listeners’ lives. This activity aims to nurture its bond with listeners and build relationships with newer audiences.”