BIG 92.7 FM in its endeavor to reach out to the youth in Mumbai City, is partnering with a host of leading college festivals. Beginning with the NM College festival ‘Umang 2008’ earlier this year, successful partnerships were extended to Mithibai College’s ‘Kshitij 2008’, Jaihind’s ‘Talaash 2008’ and Sydenham’s festival ‘Brouhaha 2008’.
As part of its youth connect initiative, the Station hosted its very famous and much loved afternoon game show ‘Chal Kalti Maar’ with RJ Rishi from the campuses, while covering various aspects of the festival. The game-show saw full participation from the students who came forward in large numbers to play the game and speak their mind. The interactions made for excellent on-ground connect with the target audience while making for superb on air content, with students discussing subjects ranging from sports, music, careers and much more.
The college festivals’ tie up proved a great sampling exercise for the Station, given that they enjoy participation not just from the local youth, but from students across the country, offering an excellent audience base. With the youth of today having a strong point of view, all that was required was a platform, which was grabbed and fully exploited by them.
In continuation of its reach-out plan, the Station will continue to ensure full participation from the youth with further tie-ups with colleges like Raheja College, K J Somaiya College & IIT.
Speaking about the partnership, Ms. Neerja Dhillon, Station Director, BIG 92.7 FM – Mumbai said, “The city college festivals provide us with a great sampling opportunity wherein we can reach out to newer audiences hence helping us increase our listenership base. It helps us in directly reaching out to a very crucial target group with the right kind of programming mix on air and on ground as well”.