BIG 92.7 FM has partnered with Mumbai’s biggest expo – the ‘International Consumer Exhibition’ being hosted at the Bandra Kurla Complex till the 11th of January. The exhibition sees a huge consumer base each day, which makes it the most appropriate platform to take forward the Station’s consumer connect plans. RJ’s Rishi and Rohit host key shows from the venue with full participation from visitors, which makes for excellent on air content while keeping the excitement levels high at the Expo.
The partnership allows consumers to get a chance to experience radio first-hand, as they are taken on air – LIVE as they chat up their favorite jocks. The varied consumer mix, allows the RJ’s to interact with people from different backgrounds, making for excellent on air content while simultaneously ensuring on ground connect and high entertainment levels are maintained.
Speaking about the partnership, Ms. Neerja Dhillon, Station Director, BIG 92.7 FM – Mumbai said, “With a consumer base of over 10,000 people each day, the ICE Expo provides us with a great sampling opportunity wherein we can reach out to newer audiences thus helping us increase our listenership base. Here, consumers get an opportunity to experience radio first hand and voice their opinions, while interacting with their favorite jocks. In times to come; we will be associating with many more local events in the city that allow us to touch a larger audience base.”