BIG 92.7 FM with the largest network of 44 stations in its endeavor to offer listeners the best entertainment mix has tied up with ‘Luck By Chance’, the latest musical offering from Big Music. . This comes close on the heels of Big Music and Big FM’s last successful association of ‘Rock On!!’. Produced by Big Pictures and Excel Entertainment, the film has been directed by debutant director – Zoya Akhtar.
BIG 92.7 FM has exhaustive plans for the films’ promotion and will create unprecedented buzz around it, generating the biggest bang for the buck! Live appearances by the movie cast, interesting interviews, phoners with listeners, ‘spot by chance’ contests – where listeners spotting the OB Vans get to speak with their favorite stars, meet and greets with the cast and crew of the film and much more. Listeners stand to win exclusive and exciting prizes which include autographed CDs, Movie Tickets, BIG Flix annual Memberships, and other exciting movie merchandise. BIG FM is also planning for an exclusive Webcast premier across cities.
Luck by Chance is a film about a struggling actor and the big bad world of the Hindi film industry. The actor gets a break by chance and his luck changes. This is a film about Destiny, Bollywood, Passion, Drive, but most importantly a film about luck… by chance!
Along with Farhan Akhtar, the film also stars Konkana Sen, Hrithik Roshan, Rishi Kapoor, Dimple Kapadia, Juhi Chawla, Sanjay Kapoor , Abu Diesel etc.,. The film, which sees a world wide release on January 30, 2009, will enthrall cine goers with some great foot thumping music tracks. The music has been released and gaining popularity among the music lovers. The music scored by Shankar Ehsaan & Loy with Javed Akhtar’s lyrics is bound to strike a chord with millions of music lovers.
BIG 92.7 FM will be offering a great opportunity for the film to garner nation-wide reach and popularity while connecting to fans across India.
“BIG FM has been constantly innovating in the way movies are presented as entertainment on Radio today. We are happy to be the exclusive radio partners with this years most anticipated film ‘Luck By Chance’. Our association will deliver tremendous value to both our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie to generate listener interest and thereby promote the movie far more effectively. We have phased our promotion plan in such a way that our listeners can get really lucky by just staying tuned to LUCK BY CHANCE across our network. . With the youth as our core target audience, ‘Luck By Chance’ fits the bill as it portrays a story of a young man who fights against odds to win a place in the ‘Bollywood’ industry. ” said Anand Chakravarthy, Sr. Vice President – Marketing, BIG 92.7 FM
Kulmeet Makkar, Chief Executive Officer, Big Music & Home Entertainment says, “We are happy to be associated with Big FM again. After the success of ROCK ON!! last year, this is our way of wishing all music listeners a great year ahead. We are sure that our partnership with BIG FM will help us in popularizing the music even more. We believe in the music and we hope that the audience will love it.”