Airtel has come together with BIG 92.7 FM to celebrate the power of music on air with a distinctive music mix that promises to entertain its listeners this December. Aptly christened, ‘Airtel Adhbutamaina Musical December’, the FM stations of Hyderabad, Vizag and Tirupathi will host this musical extravaganza on air for the entire month of December.
The distinctive music mix will comprise of the latest from Telugu music industry and some great remixes which will leave listeners thoroughly entertained and asking for more. Along with interviews of musicians, lyricists, singers and actors, the station will also seek listener participation, voicing their opinions on their favorite music. This will be coupled with exciting on air contests where the listeners will be quizzed on their favorite music.
Commenting on the Airtel Adhbutamaina Musical December, Mr. Rajnish Kaul, COO, Mobile Services, Bharti Airtel Limited, Andhra Pradesh, said ‘Airtel is pioneer in offering innovative services and music being an integral part of our value added services, along with BIG 92.7 FM we decided to bring a complete month full of music with interesting themes, for the FM listeners. This event has been an effort to bring entertainment to the city and give a never before kind of experience on air. We are sure that this Musical December with distinctive music mix would leave a long lasting experience amongst listeners”.
Speaking about the new programming offering Ashwin Padmanabhan, Station Director- BIG 92.7 FM said, “We have joined hands with our partners Airtel to take listeners on an exclusive musical tour with our interesting and innovative content around the theme of music, which promised to thoroughly entertain them. Our innovative campaign, celebrity participation, high interactivity and interesting contests which compose Musical December, promises to ensure high listener involvement.”
Airtel is synonymous with music and leads in designing and offering unique musical services to customers. Some of Airtel’s musical offerings to customers in the recent past are Hello Tunes, Song Catcher, Ring tones, Airtel Live Music concerts and more.