New Delhi : BIG 92.7 FM has announced that it is the exclusive radio partner of the 10th Auto Expo, being held in Delhi from 5 – 11 January, 2010. Being jointly organised by Confederation of Indian Industry (CII), Component Manufactures Association of India (ACMA) and Society of Indian Automobile Manufactures (SIAM), the expo is one of the premier automotive event held in the country with domestic and international market leaders participating in the same.
BIG FM has created a radio booth at the venue and is updating listeners across the city with interesting takes, participants bytes and interviews. BIG FM RJs through their continuous updates are covering the special events and brand launches as well. RJs are bringing the action live from the venue by giving a peak into the lives of the automotive fraternity with exclusive behind the scene interactions with industry stalwarts.
As man and its machine permeate into the ethos of Indian consumers, the association with brands is growing. India’s biggest business of Automobile event, 10th Auto Expo offers various networking, marketing and brand building opportunities for the players who have worked diligently towards putting their collections on the runaway and exhibitions.
BIG FM with its extensive reach will expose almost 2100 companies who will be participating in this expo, to listeners across the Delhi – NCR region. BIG FM will also cover the special events like Vintage Car Display, Awards Night, Design Contest, Diesel Pavilion and Asli / Naqli Pavilion.