Mumbai : When BIG 92.7 FM hosted its RJ Marathon for the 3rd year in the row, it did so with élan! Year 2009’s Marathon, titled, BIG Parle G – for Green, G for Genius, it partnership with FMCG player Parle G saw the kick off in the cities amidst full pomp and show.
While the Delhi Team had none other than Hon’ble Chief Minister Sheila Dixit bless the duo of Ramit and Parikshit for the feat, the Mumbai Station had leading Bollywood Stars Bipasha Basu and Ajay Devgan visit the studio to wish the jocks Meera and Vrajesh ‘All the Best’. The rest of the cities also saw local personalities and listeners come forward in large numbers to cheer the jocks and wish them luck.
The Marathon which kicked off on the morning of October 2nd will see the jocks hosting the show non-stop, till such time as the respective cities do not sms 9270 messages in support of the cause. This activity in association with Parle G is an attempt to raise social awareness over local environmental issues. Issues ranging from water conservation to power saving, air pollution, increasing city greenery etc. Te Station’s are leaving no stone un-turned as they put together a holistic offering of on air and on ground promotions around the marathon to ensure highest listener participation, not just by tuning in, but by sending in their sms in support of the cause. Through this initative the radio station is awakening a sense of awareness and responsibility in the local populace. Small steps in everyday life make the BIG Difference.