BIG 92.7 FM, India’s No.1 FM Station, on Friday announced the latest edition to its kitty, with the launch of its Station in Sholapur. The launch of BIG 92.7 FM in the city marks the launch of the 38th Station of the network.
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini-metros including at the end of which, the total count will be taken to 45.
With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners.
BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. The Station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the Station is the ‘Acknowledgement of local Heroes in Society’. BIG 92.7 FM aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
In Sholapur, BIG 92.7 FM RJ’s Ashwin, Pallavi, Mahesh, Baburao and Shekhar will be entertaining the city and the adjoining areas of which include Pandharpur, Akkalkot, Mangalwedha and Tuljapur.
The joyride will start at 6 am with Mansparshi by RJ Pallavi. This spiritual programme is to be followed by the Breakfast Show ‘Kadak Chaha’ with RJ Ashwin from 7am to 11 am. Other shows on weekdays include ‘Hi Mazhi Life He” with RJ Pallavi from 11 am to 2 pm, “Chal Kalti Maar’ with RJ Mahesh from 2 to 5 pm, “Bajjipav with Baburao’ with RJ Baburao from 5 to 6 pm, ‘Big Googly’ with RJ Shekhar Suman from 6 to 9 pm and request show ‘Meri Marzi’ from 9 to 11 pm. There will be special shows on Sunday’s as well like “Jo Fit He Wo Hit He’ with Simmi Sakhuja, “The Best of Mansparshi”, Krazy Kiya Re” and others
To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador in East, North and West and super star Asin for Telegu and the Tamil markets and for the Kannada market – none other than Upendra.
“We are very excited about launching in the city of Sholapur. We are the first private Radio Station in the city and have already created palpable excitement among the people. The programming mix of the Station has been put together after much research and understanding of local requirements” Saurabh Doshi, Director – West, BIG 92.7 FM said .
A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce – all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages.