BIG 92.7 FM launches 'Bangalore is Boiling' campaign

BIG 92.7 FM Bangalore has announced another exiting and unique campaign to provide relief from the summer heat and test the levels of truth shared by the listeners in the city. Aptly titled ‘Bengdogutha Ide Bengaluru, Nijana Thadkolakagutha?’ this two week campaign which is currently on-air will focus on the concept of Truth Vs Lies where listeners are dared to come on air to face the truth.

Speaking about this interesting campaign, RJ Rohith from BIG 92.7 FM says, “This campaign has caught the attention of our listeners to such an extent that people are nominating their friends and relatives to go on-air and answer some embarrassing questions. This has also created great content for our listeners to gossip about. The concept is a radio first and is being welcomed by the people of Bangalore with open ears!”

For two weeks, the station goes fully voyeuristic and everyday on the breakfast & evening show two typical Bangaloreans will participate in this sizzling summer special quiz on-air. The contestant is put on the hot seat and asked questions that are shocking and sensational. The contestant has no option but to tell the truth and if he chooses to lie, he is caught immediately as the questions would have already been responded to by the contestant’s close friend or relative. The one with most number of correct responses wins exciting prizes daily.

The campaign, which will run up to the 23rd of May, will see people like bachelors, traffic cops, autorikshaw drivers, teachers, doctors, Husband/wife, best friends coming on air to answer bold and daring questions about themselves to win prizes. Popular personalities will also come on air to answer edgy question about themselves in front of their loved ones and their fans that are tuned into the station during the breakfast & evening shows.

The Station to connect with its listeners on ground is going to local malls across the city with BIG FMs evening jock RJ Rohith who will quiz unsuspecting pairs on questions both personal and professional in nature. Participants daring to answer the most number of questions correctly would walk away with attractive prizes.

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