BIG 92.7 FM has launched yet another innovative campaign – ‘Back to Bachpan’ on the eve of Children’s Day. The campaign will run from 5 November and will culminate on 14 November with a gala on-ground activity. The ‘Back to Bachpan’ campaign will have RJ Neeti, Nitin and Jiah forming three groups – ‘Power House’, ‘Chal Kat Le’ and ‘Chillax’ with the listeners & playing interesting games.
BIG FM has conceptualised this campaign to give a memorable childhood experience to all its listeners and give them some refreshing moments which they would cherish forever. The groups formed by the BIG RJs will have 25 members in each and will play interactive games in each of the shows. Playing along the 100 Chartbuster format, the participants would be asked some funny questions for which the participants need to respond by singing a 100 Chartbuster song.
The 10 days long campaign will culminate on 14 November when BIG RJ Groups will come together and contest amongst each other to win the ‘Monitor’ of the class title. The musical evening will have some great fun activities with RJs. The participants will be made to do things which one can imagine doing only during the childhood and this is what every participant will be looking forward to.
Speaking about the plans for celebrating Children’s Day, Manisha Tripathi, Station Director, BIG 92.7 FM- Delhi said, “ At BIG 92.7 FM, we try and impact the lives of our listeners in innovative yet entertaining ways & what better way than this to re-live the days gone by. At BIG 92.7 FM we understand that these simple pleasures of life truly make a BIG difference. We intended to gift our listeners some special moments bringing smiles on their faces. Like always, we will ensure that we give a fun-filled & interactive campaign for our listeners to cherish.”