BIG 92.7 FM Launches ‘Back to Bachpan’ Campaign

In Delhi, BIG FM has launched yet another innovative campaign – ‘Back to Bachpan’ on the eve of Children’s Day. The campaign, which started on 5 November, will culminate on 14 November with a gala on-ground activity. The ‘Back to Bachpan’ campaign will have RJ Neeti, Nitin and Jiah forming three groups – ‘Power House’, ‘Chal Kat Le’ and ‘Chillax’ with the listeners & playing interesting games. The groups formed by the BIG RJs will have 25 members in each and will play interactive games in each of the shows. Playing along the 100 Chartbuster format, the participants would be asked some funny questions for which the participants need to respond by singing a 100 Chartbuster song. The participants will be made to do things which one can imagine doing only during the childhood and this is what every participant will be looking forward to. BIG FM’s Kolkata station also is also introduced an unique on-air programme – ‘Half Ticket’ in which BIG RJs will interact with listeners and share their childhood memories.

Chennai’s BIG 92.7 FM, keeping up with its “Tamilian’s pride” celebration now gives an opportunity to listeners to showcase how talented their children are. All they have to do is to call up 39890927 and register their child’s name and the detail of how many awards and certificate the child has secured and what is so innovative and unique about the talent the kid possess. BIG 92.7 FM will select ten kids out of the registered entries who will be featured in “BIG Chutty Kutty Day”, BIG 92.7 FM’s children’s day special programme on 14th November 2008. Selected kids will also get an opportunity to go on-air live at BIG 92.7 FM studios apart from winning cool prizes.

BIG FM Bangalore will celebrate this Children’s Day with children across every show and giving advice to the grown-ups on-air. The station will also play host to the winner and runner-up of Zee Kannada Sa Re Ga Ma Pa – Little Champs who will be part of the mid morning show.
On Children’s Day, all the Gujarat Stations – Vadodara, Surat and Rajkot shall visit schools and orphanges for special children and gift them a special day – full of fun & frolic. As a part of the on-air offering, the Gujarat stations will run a program called ‘Bol Bacche Bol’ in which bright kids shall accompany BIG FM RJs all day in the studio and take calls from the listeners. They shall talk about ‘Mere Sapno ka Bharat’ on air and also about Chacha Nehru, whose birthday is commemorated as Children’s Day.

While in Chandigarh, BIG FM will give an opportunity for children to showcase their painting skills by organizing a painting competition and in Patiala, some special children from slum areas will enjoy a day full of fun and excitement with BIG RJs. BIG FM Kanpur & Allahabad will celebrate this Children’s Day with a difference. In an endeavour to nurture a child, BIG FM in association with Inext will organize a seminar on parenting – ‘Today’s children, Tomorrow’s future.’

Speaking about the plans for celebrating Children’s Day, Mr. Nirupam Sonu, National Programming Head, BIG 92.7 FM said, “ At BIG 92.7 FM, we try and impact the lives of our listeners in innovative yet entertaining ways & what better way than this to re-live the days gone by. At BIG 92.7 FM we understand that these simple pleasures of life truly make a BIG difference. We intended to gift our listeners some special moments bringing smiles on their faces. Like always, we will ensure that we give a fun-filled & interactive campaign for our listeners to cherish.”

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