BIG 92.7 FM has yet again proved its supremacy in the latest Radio Audience Measurement (RAM) findings. After consolidating its leadership position in Mumbai and Bangalore, BIG FM has emerged as clear leader in Kolkata with the largest share and now owns the biggest pie of the market. BIG 92.7 FM, now, leads in three key metro RAM markets (Mumbai, Bangalore & Kolkata) out of four and has fast emerged as the market leader in a short span of time.
The latest RAM data shows that BIG FM in Kolkata has the highest Market Share of 20% for the week 45. With a strong local positioning of ‘Mojar Adda’, BIG FM Kolkata transformed itself as the most fun filled adda of Kolkata & won hearts of the listeners for whom adda is not just the definition of entertainment but a way of life. The perfect harmony of on air content and on ground connect has consistently helped BIG FM to differentiate itself, and this is what continues to grow its share of listeners and expand its massive reach, making BIG FM the No 1 FM station of Kolkata.
BIG 92.7 FM Mumbai and Bangalore showed clear leadership in share for the period of Week 40 – 45, with a share percentage of 18.3 and 24.2 respectively. Both the stations also celebrated their 2nd Anniversary with great funfare and gala on-ground offering with celebrities thronging the station for the celebrations.
Over the past two years BIG 92.7 FM has successfully repositioned itself as a station which impacts the lives of its listeners and has truly grown beyond just offering on-air solutions. The company has successfully initiated ground breaking events like Chipak Ke Jeeto (endurance challenge to win a Hyundai i10), Sing with Sonu Contest & Concert (Winner gets to sing on stage with Sonu Niigaam), Wagon R Smart Challenge (Smartest person wins a Maruti Wagon R Duo) and many more. Along with these major events, the station has been closely associated with local events and festivals like Navratri & Ganesh Chaturthi celebrations in Mumbai & Diwali (BIG Diwali Bonus) across metros creating innovative platforms to interact and connect with the listeners.
Speaking on the occasion, Tarun Katial, COO, BIG 92.7 FM, said, “We are extremely excited as we have emerged as clear leaders in Kolkata post the success in Mumbai and Bangalore. BIG FM with its strong positioning, content and innovation has emerged as the clear leader in a short span of two years. We have always weaved our content and activities keeping our listeners interest at the core and served them with content that not only entertains but positively impacts their day-to-day life. This service leadership is what is helping us to be clear winners across markets. With these RAM figures certifying our leadership, we can see ourselves reaching greater heights and continue to add value to our listeners”.