BIG 92.7 FM, India’s No.1 FM Network, today announced the latest edition to its kitty, with the launch of its Stations in Udaipur and Ajmer.
In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several Tier II towns across the country which will eventually take the total count to 45.
With its Hot Adult Contemporary music positioning, covering favorite tracks from across era’s and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners. BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted.
To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as the Brand Ambassador in East, North and West and super star Asin & Upendra for South India
Commenting on the station’s entry into Ajmer, Mr. Rajeev Masih, Cluster Head, BIG 92.7 FM Ajmer, said “We are excited and are looking forward to entertain the people of Ajmer. Our programmes have been customized and have locally relevant programming to ensure the best appeal to listeners. This far, we have received overwhelming responses in the 31 cities that we have launched in and are confident of the same support from the people of Ajmer.”
Commenting on the station’s entry into Udaipur, Mr. Abhishek Sharma, Station Director, BIG 92.7 FM Udaipur, said “As BIG 92.7 FM launches in Udaipur, we are all geared to entertain the city. Our tailor made programming coupled with our endeavor to live the Station’s brand-line ‘Suno Sunao, Life Banao!’ promises wholesome entertainment to listeners. People of Udaipur, are sure to love us. ”
With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.