BIG 92.7 FM and Godrej Nupur on Friday joined hands to celebrate the festival of Hindu Mythology – Karwachawth in a BIG way, making it special for all the women who fast for the long and prosperous lives of their husbands .
Celebrations will include both on-air and on-ground promotions and activities. Build- up of the festival started on- air with an entertaining contest. Listeners called in to tell which bollywood couple reflects their relationship. For instance Rishi Nitu – evergreen fun couple still young at heart, Kajol Ajay – opposites attract Kajol-fun loving, Ajay – dark & brooding, Hrithik Suzanne – college sweethearts who have stuck it out through all ups and downs etc. Best answers won the BIG FM roof top mehndi special and also got the professional treatment along with added attractions like Food, Tattoo expert, Tarot card reader games and live coverage, along with RJ Neeti.
The Winners won a gala outing with RJ Neeti, which included some fun games and Antakshari. Ladies also enjoyed free-of-cost Mehendi artistic service and got tattoos done on their hands.
Speaking about the plans for celebrating Karwachawth Manisha Tripathi, Station Director, BIG 92.7 FM- Delhi said, “ At BIG 92.7 FM, along with offering entertainment to our listeners we reach out to impact their lives in a positive manner. Karwachauth is an important occasion for our female listeners and we created an entertaining afternoon with music, mehndi and Big 92.7 FM Rjs to celebrate the festival with them.”