BIG 92.7 FM has proved again that it is not just the leader in metros but reigns across mini metros and smaller towns. With the largest network of 44 stations spread across the Indian sub-continent, BIG FM has come out with flying colours in capturing highest share in some critical markets. After consolidating its leadership position in Mumbai and Bangalore, BIG FM has proved its superiority by taking the top spot across 16 cities in India.
According to IRS, INDICA & MODE; BIG FM is No.1 in Hyderabad, Chandigarh, Ranchi, Surat, Baroda, Mysore, Bhopal, Gwalior, Bhubaneshwar, Asansol, Guwahati, Amritsar, Aligarh, Bikaner, Jammu and Jhansi (IRS). BIG FM’s success is primarily based on the quality of content, RJ talk, Innovation and local connect. Unique on-ground events and popularity of the RJ’s have also helped build upto the No. 1 position across these markets. In a short span of two years, BIG FM has yet again proved its supremacy in major markets by constant service leadership.
Mini metros are increasingly becoming important for marketers as Radio now provides unique and cost effective options to connect with small towns across India. These are the unexplored markets which have huge untapped potentials and hence there is a need for measurement of radio usage patterns for optimal usage of this medium. Agencies like IRS, INDICA & MODE provide us with the statistics and usage patterns of listeners across cities like Hyderabad, Chennai, Chandigarh, Surat, Bhubaneshwar etc which benefit the marketer in making the right choice.
BIG 92.7 FM Mumbai and Bangalore has continued its leadership in share for the period of Week 40 – 46, with a share percentage of 18 and 24.4 respectively. Both stations are slowly extending their lead over their competitors with innovative programming mix and on ground events.
BIG FM in Kolkata has the highest Market Share of 22.2% for the longest duration from Week 23 to Week 46. BIG FM has shown its consistency by being on the top for such a long duration. The station’s local positioning of ‘Mojar Adda’ has transformed itself as the most fun filled adda of Kolkata & won hearts of the listeners.
Speaking on the occasion Tarun Katial, COO, BIG 92.7 FM, said, “We are delighted to have reached the hearts and minds of our listeners who have made us the most popular FM station in the country. It re-affirms our positioning and content strategy which helped us stand out not only across metros but among smaller markets too. Our ground breaking events and great interactive on-air content has given us the edge amongst our competitors across our 44 stations in the country.”