To mark the World No Tobacco Day, BIG 92.7 FM Delhi organized ‘Sutta Choro, Kal Kisne Dekha Hai Campaign’ with Jackie Bhagnani – the new Bollywood sensation, who personally requested listeners on-air to quit smoking. This is an endeavor of BIG 92.7 FM Delhi to re-emphasise on the hazards of smoking and spread awareness about healthy living.
To promote the same on-air, BIG 92.7 FM, will air Jackie’s views on smoking. Apart from airing the views of BIG 92.7 FM RJs, listeners will also be given an opportunity to share their views on smoking.
BIG 92.7 FM acknowledges the fact that smoking today is one of the ills and the society needs to get together and fight against the same. BIG 92.7 FM intends to re-instate this campaign in the future with new faces.
Speaking about the new campaign, Ashwin Padmanabhan, Station Director – BIG 92.7 FM Delhi, said “Smoking not only affects the health of the smoker but also his/her family and friends. Through this campaign, we aim to motivate people to quit smoking and opt for a healthy living. Our campaign would stress on bringing out the truth about the ill effects of smoking. At BIG 92.7 FM it is our constant endeavor to highlight on the key social issues, which demand the society’s attention. We are confident that this campaign, with the support of our listeners, would make a positive impact in the society and make this city a better place to live.”