BIG 92.7 FM, Chennai in addition to offering listeners a superlative music mix has also upped its humour quotient to ensure higher listener entertainment on the Station. The Station has launched some hilarious & innovative on-air interstitials titled – Dammara Seidigal, BIG Lollu, Situation Chinnaraasu and Major Manikkam. The content and characters have been conceptualised especially keeping in mind listener’s quest for information, humour and entertainment.
Starting with the Breakfast Show – ‘Kalakkal Kaalai’ with RJ BIG Dheena till the evening show – ‘Recharge Chennai’ with RJ BIG Bosskey, BIG FM bombards the listeners with some refreshing and humorous jokes & capsules , which, when coupled with the mood based music mix is sure to keep listeners thoroughly entertained.
Situation Chinnaraasu is the first interstitial which goes on-air. The interstitial is about a funny character ‘Chinnaraasu’ who is give a particular humorous situation and he comes out with a Kollywood song to match the situation. BIG Lollu is an interstitial which gives out various trivia and information in a humorous way. In an initiative to keep the listeners informed on the latest happening in the city in an interesting way, BIG 92.7 FM came out with Dammara Seidigal and Major Manikkam is a character who is proud of his stint in armed forces. He is an angry man who has his own take on various aspects. Major Manikkam has this habit of delivering witty punch dialogue based on different situation which will make listeners not only laugh but also think abt the answer.
Speaking about the latest programme offering, PB Ramaswamy, Cluster Head, BIG 92.7 FM TamilNadu, said “We are extremely excited with our new offering and are very confident of providing a wholesome entertainment mix with our tailor-made properties. What makes our Station going is the fact that it is local and hugely interactive; we have integrated humor as part of the Station’s programming mix for that immediate kick and refreshment. Be it Situation Chinnaraasu, BIG Lollu, Dammara Seidigal or Major Manikkam – all of them I am sure, will be able to make a big difference and give listeners a chance to laugh out loud. The content has been conceptualized keeping the listeners’ requirements in mind, ensuring listener delight and BIG 92.7 FM is looking forward to a great show with this humor content”.