BIG 92.7 FM has announced a change in its Sunday FPC for its Chennai Station. The new FPC is tailor made for Chennai and carefully put together after detailed understanding listener preferences and mapping of body clocks. Offering infotainment along with an excellent music mix, Slow motion Sunday is all about slow, soft and soothing music along with information and Kollywood updates to ensure Chennai-ites get their dose of relaxed, fun entertainment. Through this offering, the Station is ensuring listeners have a relaxed and lazy Sunday, which is slow paced and helps them unwind.
In keeping with the entertainment habits of an average Chennai-ite and ways to de-stress over the weekends, the Station’s offering apart from music that meets the local tastes will also offer information on local discounts, plays, events and other City happenings. Movies are on the agenda during the weekend and hence movie reviews will also constitute a part of the programming mix. When researching consumer preferences, another finding with the audiences in Chennai was their inclination to poems and hence inspirational poems have also made it to the offering from the Station
As part of its music offerings, the Station has introduced the ‘slow motion Sunday Mix’ where the music will be slow tempo and relaxing, given the understanding that after a stressful week, people want to enjoy their Sunday lazing around. The new programming will be promoted extensively on air and coupled with a host of ground activities getting more people aware of the new offerings from the Station
Speaking about the change in the Sunday FPC, Mr. P.B Ramaswamy, Cluster Director – BIG 92.7 FM Tamil Nadu said “At BIG 92.7 FM, it is our endeavour to offer listeners a wholesome entertainment mix and this new offering is in perfect keeping with it. Sunday’s are lazy for most Chennai-ites who want to relax after a busy week. They are seeking options for ways to unwind and we are bang on as we offer them music that meets their requirements and information that gives them entertainment options in the City. We are confident that the local populace is going to love our offering as we share their slow motion Sunday’s with them.”