New Delhi: The festivals of ‘Lohri’ marks the advent of a new season and BIG 92.7 FM brings the nation together over the auspicious occasion with slate of exciting on air and on ground shows/events. Integrating the festive spirit of Lohri across shows, the radio station is celebrating the fervour and gaiety of the festival with a mix of special contests, coupled with loads of goodies and some fantastic music. Lohri is celebrated across Northern states specially so in Punjab, and signifies a new season beginning. People celebrate this day seeking abundance and prosperity.
At Delhi, the station has launched a campaign named – ‘Luckk Matkao, Luck Aazmao’. As part of this campaign, RJs will explore various Lohri specials, including food, dresses, music etc. RJ Ramit will go to selected few Resident Welfare Associations (RWAs) and celebrate the festival with BIG FM listeners.
BIG 92.7 FM Chandigarh will celebrate Lohri with a special ‘Ek Saal Free Maal’ initiative, giving its listeners a golden opportunity to win one product for the entire year. All that the listeners will have to do is to participate in a Contest to win this BIG TICKET. Besides this, the Station will follow a Punjabi Seasonality. BIG RJs will visit the families celebrating their first Lohri.
BIG 92.7 FM Amritsar will host Boliyaan contest: ‘boli te boli’ wherein listeners will be given a situation (clues of the boli) on which he/she will have to sing a Boli.boliyaan, giddha, and bhangra. The station will also host a kite flying event and celebrate Lohri with the underprivileged children, spreading happiness all around.
BIG FM Jalandhar has planned special surprise with ‘Navan Saal Lohri Dhamaal’ as BIG FM join hands with JJ Arcade, Well Home & Delhi Paint Agency and CT Group Of Institutes; giving lots of bumper prizes every day in all its four shows which includes Mobile Phones, Holiday Packages , Electronic Items , Home Furnishing by playing Musical Contest on Lohri. Special lohri wishes in Traditional ways like in “Bolliyan’” and Lohri wishes from common people like President of some Market Association, College Lecturers will be aired.
BIG 92.7 FM Patiala will celebrate Lohri with ‘LADDO DI LOHRI’ celebrating womenhood in a BIG way. In India, women are a very intrinsic part of all the families. Keeping the same in mind, this lohri, BIG 92.7 FM honours women in a very special way.’ Tappe’ and ‘boliyan’ will be taken on- Air from the listeners on 13th January.
BIG 92.7 FM Jammu will celebrate Lohri ‘Sundar Mundreye’ with the families celebrating their first ‘Lohri’ after marriage. An on-air BIG Jodi (Couple) contest will be played, in which a ‘Selected Couples’ will win goodies. ’Chajja Making Competition’ is also organized in various schools.
Bareily station will celebrate this Lohri with ‘Khushiyon Ki Kodi, BIG Lohri’! RJs will travel across the city and celebrate the festival with the local populace. RJs will also pay sudden visit to listener’s home and request them to contribute clothes for the poor on this auspicious day.