BIG 92.7 FM listeners in Delhi, Chandigarh and other Punjab stations will enjoy a volley of offerings lined up by the Stations. Starting on 9 April, BIG FM will customise its programming content in true Punjabi style with oodles of humour, music and contests. Baisakhi is all about starting afresh and in keeping with this thought, BIG FM has lined up some great on-air and on-ground offerings which will make this festival truly memorable for its listeners.
Commenting about this festive offering, Himanshu Shekhar, Regional Head (North & West) – BIG 92.7 FM, said “Baisakhi is a festival to celebrate a brand new season and we are extremely excited to celebrate it with our listeners, in true Punjabi style! We look forward to making Baisakhi truly special for them by offering a plethora of programming and on-ground activities which are not only fun to listen to but to participate in too. It is our endeavour at BIG FM to offer listeners superlative quality of entertainment, and occasions and festivals such as Baisakhi become yet another reason to celebrate and ensure high entertainment. We wish all our listeners a very happy Baisakhi.”
BIG 92.7 FM’s Delhi Station is all set to make this Baisakhi ‘Meetha – Chatpata – Namkeen’ for its listeners! Delhi-ites don’t need a reason to celebrate and have fun, but live each day to the fullest and it would be no different this Baisakhi. Beginning with the on-air offerings, BIG FM will invite listeners to share their ‘Meetha’, ‘Chatpata’, and ‘Namkeen’ moments in the year gone by. Along with this, listeners will also get the opportunity to sing their favourite song in true Punjabi style on-air and win fabulous prizes. As part of the highly engaging on air offerings, an interesting contest will played which will challenge listeners to recite evergreen Bollywood dialogues in Punjabi style! The winners of these contests will get a change to have a Baisakhi special meal with their favourite RJs. On Baisakhi Day, famous Punjabi singer – Shankar Sahney will visit the BIG FM studios and celebrate the festival with lucky listeners. Shankar will also treat listeners to some excellent music.
At the BIG FM Chandigarh Station, BIG RJs – Anubhav and Satya will visit the City Centre Shopping Mall and organise various fun contests like – Lassi Drinking, Turban Tying, Fancy Dress and a special Treasure Hunt. As part of its on-air offering, listeners will get a chance to win special Baisakhi gift vouchers by answering simple questions of the Baisakhi contest.
BIG FM Jalandhar will organize a ‘Pagdi Tying’ Competition for the Male listeners and a ‘Giddha’ competition for female listeners at the City Shopping Mall. The city residents will get to win lost of prizes by participating in the Pagdi Tying and Giddha competitions at the shopping malls. The station will also celebrate its 2nd anniversary with some special on air programming mix called ‘Double Music’ starting from Baisakhi.
Going the traditional way, BIG FM Patiala will celebrate Baisakhi with the Farmers of the adjoining villages. BIG FM’s RJ Rohit will visit various villages adjoining the city with traditional music instruments like the dhol and play them with farmers in a true ‘Baisakhi’ style. Following the tradition RJ Rohit will also distribute some fresh Ladoos amongst the farmers. The station is plying Punjabi Music to celebrate the spirits of the festival. The Station will also offer some special Punjabi Programming Mix as a part of the Baisakhi celebrations.