Kolkata : The BBC World Service and BIG 92.7 FM have entered into an alliance, which will take BBC’s entertainment updates across 32 of the network’s stations. The partnership allows for the highly engaging and credible entertainment updates from BBC to reach out to audiences across a very large melange of Indians not just across the metros but also the cities of Agra, Ajmer, Aligarh, Allahabad, Amritsar, Asansol, Bareilly, Baroda, Bhopal, Bikaner, Chandigarh, Delhi, Goa, Guwahati, Hissar, Indore, Jalandhar, Jammu, Jamshedpur, Jhansi, Jodhpur, Kanpur, Kolkata, Kota, Mumbai, Patiala, Rajkot, Ranchi, Shimla, Sholapur, Srinagar and Surat.
BIG 92.7 FM listeners can now enjoy The BBC World Service programme’s which include:BIG BBC Minute: Hourly entertainment minutes ,Weekly entertainment film preview show ,BIG BBC Mulaqat: Celebrity talk show on weekends.
The coming together of the 2 media power-houses, promises to offer creative, exclusive and unparalleled entertainment to listeners of the Station.
Neil Curry, Head of Business Development (Asia Pacific), BBC World Service says, “I am delighted with our partnership with BIG 92.7 FM. This takes our position in the market to a new level as BBC World Service programming will be accessible in several Indian states and cities for the first time ever. As a result of the fantastic reach that BIG FM has all over the country, audiences across all demographics will be able to enjoy our radio programming.”
Speaking on the partnership, Tarun Katial – CEO, BIG 92.7 FM said, “This alliance further strengthens our programming concoction offering to listeners. The entertainment capsules from The BBC World Service are credible, engaging and highly entertaining – offerings that we as a brand ensure in our delivery to listeners. This only furthers our endeavour to offer the best aural entertainment across our network and we are confident that these capsules will be very well received by our listeners.”