BIG 92.7 FM has announced the appointment of Sunita Uchil as National Sales Director, BIG 92.7 FM. With over 14 years of rich experience in media-sales, Sunita will be spearheading her new role in BIG 92.7 FM based in Mumbai and will be looking after the entire functioning of ad sales, business development, strategic thinking and implementation and team building across the 44 Station strong network. Sunita will be reporting in to Ms. Praveen Malhotra, National Sales Head-Integrated Sales Unit for BIG 92.7 FM, BIG Digital & BIG Street.
“This elevation is much deserved for Sunita, who boasts of an excellent track record and rich industry expertise. Given the competition that the radio industry is facing in terms of advertisers, her expertise in media sales will take us to the next level, especially given the expansive network of BIG 92.7 FM’s across the length and breadth of the country ,” Speaking about the new appointment, Ms. Praveen Malhotra, National Sales Head-Integrated Sales Unit for BIG 92.7 FM, BIG Digital & BIG Street said.
Sunita has been with the Company for over a year, and has played a significant role in contributing to the substantial rise in the revenues as Regional Sales Director before being elevated to the position of National Sales Director. Prior to joining BIG 92.7 FM, Sunita has worked with The Times of India, the latest venture being with HUM FM, UAE, in the capacity of Director, Sales.
BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country.
The Company is on its way to taking Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities .In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches have taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.