BIG 92.7 FM has announced that like every year, this year too listeners can win a volley of prizes ranging from moolah worth 92,700 rupees to gold coins to clothing to LCD TV’s and much more. As part of the celebrations, listeners stand to win by testing their luck on Bollywood ka Waaris in the cities of Mumbai and Delhi. In the rest of the cities the Stations are hosing the BIG Trump Card another radio first which promises great excitement and opportunity to win, this festive season. In addition to the on air offering, the Stations have a host of on-ground offerings which promise to complete the Diwali celebrations this festive season. Sabse BIG Diwali will begin from 11th October and will continue through the festivities, culminating on the 20th of October. The associate sponsor on air is Whirlpool while the sponsors on ground are HUL’s surface cleaner CIF and Airtel.
Offered for the very first time in radio history, the ‘BIG Trump Card’ game will ensure all the ingredients of a perfect Diwali are offered to listeners. Based on the famous ‘teen patti’ card game, listeners will be given three questions, all based on the Bollywood industry. In this game, winners stand a chance to win cash prizes up to Rs. 92,700. Along with this game, BIG FM will also fabricate each of the 10 campaign days with Diwali topics like – House Cleaning, Fashion Trends, Noiseless Diwali, Diwali Make-overs, Bakhsheesh, Diwali Delicacies, Gifts, Parties, Movies and Weight Loss Programmes.
To ensure highest humor quotient this Diwali, the Station is also hosting Diwali Pe Qawwali – fun film parodies on Diwali, Footega ya nahin – a countdown on new comers of Bollywood, listeners’ bytes saying whether they will make it big or not and Patakhe – Hot men and women from the film industry.
Other than the on-air offerings, the stations have also lined up some exciting on-ground activities including ‘Wheel of Fortune’ – which will see Bollywood Ka Waaris played on ground, rangoli competition at RWA’s, ‘Mobile Diwali Greetings’; where-in RJs will travel across the city collecting Diwali wishes from the local populace for their loved ones.
Speaking on the occasion, Nirupam Sonu, Senior Vice President – Programming, BIG 92.7 FM said “Sabse BIG Diwali, as the very name indicates, stands for the BIGgest Diwali celebrations on radio only on BIG 92.7 FM. Now in its 3rd year, it has earned the repute of offering listeners the opportunity to win loads of prizes on the Station and becoming part of their festivities and lives each year. Our offerings both on air and on ground have been put together to ensure holistic festive package to listeners. Diwali just doesn’t get Bigger than this”.