BIG 92.7 FM has announced that it has partnered ‘ICC World Twenty20, England 2009 as official radio partner . The radio station is offerings its listeners exclusive and captivating entertainment through its property that best defines the game war through the Cricket Mahabharata.
Reaching out to India, across its 44 stations and 22 million Indians across the country, Cricket Mahabharata is the first of its kind property on Radio where cricket is packaged and presented like never before and in form of a battle. Cricket Mahabharata will have interesting on-air elements like Cricket ka Maha Yodha, which will see none other than veteran cricketer-batsman Arun Lal who will provide exclusive expert match previews and analysis of each game. Adding the humor fizz to cricket is the Comedy Ka Maha Yodha, which will see a humorous twist to the matches to create interest among listeners. Yudh Viram is another interesting offering which will see ace humorists mimic cricketers and commentators across the border.
Speaking on the occasion, Nirupam Sonu, Programming Head – BIG 92.7 FM said, “As the official FM Radio Partner for the ICC World Twenty20, England 2009, we are offering listener’s unlimited action through our very unique, tailor made property called the Cricket Mahabharat. The Cricketainment offered on the Station will be exclusive and will ensure listeners have a super time keeping themselves hooked to the station. Our cricket expert, Arun Lal comes with excellent credentials and is sure to add tremendous value to the offerings ensuring an action packed Mahabharata on air…”
The on air entertainment promises unlimited fun as players will be given interesting titles that are in sync with the Cricket Mahabharata theme where best bowler will be titled Match ka Arjun and best batsman will be Match ka Bheem. Finally there is Mein Samay Hoon which will see update previews, reviews and much more which include numerology and astrology. Family and friends of the Indian Cricket Team will also be on the station
In addition to the above on air offerings, two of the ace jocks from the Mumbai and Bangalore station, co-incidentally both cricket fanatics and both going with the same name – RJ Rohit will be going to England to watch the matches and report with interesting updates from the venue.
Reaching out to India on ground, a signature drive is also part of the on ground activation, as the city will come together to wish the Indian Team Yodhas the very best at the Kurukshetra. Dhol squads and sweet distribution will add on to the on ground celebrations when the team wins.