Leaving behind a remarkable history of great spikes like RJ Marathon, Chipak Ke Jeeto, Guinness record and concerts like Rock on! to remember in the year 2008, BIG 92.7 FM with the largest network of 44 stations, is welcoming New Year 2009 with its listeners, offering them a well customised programming mix that will ensure listeners celebrate the season with much fun and frolic.
BIG 92.7 FM’s Mumbai Station announced the exciting journey of its ‘2008 Ki Last Local’ into 2009 starting on 29 December. RJs across shows will speak about people who’ve had it good in the year, people who’ve not and people who’ve just missed the train! The first day of 2009 will see ‘First Day, First Shows’ of all the RJs in a very dramatic & extravagant on air format. Very interesting on air content is planned across the three days with the first day talking about personalities who have not had a very good year. The RJs will ‘Utaaro’ them in true BIG FM style crowning them as the ‘Big Flopstars of 2008’ on air. Listeners will get a chance to call in and give their reasons to ‘Utaaro’ them!
The next day would see the exact opposite situation with RJs across the station would be applauding the successes of the year. The last day of the journey would be the most exciting with celebrities who have just missed the train being discussed. Celebrities who could have just made it to the successes of the year, but didn’t make it would also be discussed.
To usher in the New Year, BIG FM Delhi aired top 100 Chartbuster countdown from 29 – 30 December following which the station will launch the ‘Longest On-Air Dance Party’ on 31 December, in which rocking and foot-tapping dance chartbusters will be played starting from 6 pm to 3 am. Delhi station will also play party music everyday from 9 pm to 1 am on 29 & 30 December. BIG FM Delhi will also air ‘Party Ka Jugaad’ in which listeners who tune-in to BIG FM stand a chance to win passes for the most happening New Year Party at Elevate & Bar Code (Delhi’s most famous night clubs). Like Mumbai Station, BIG FM Delhi will also board the exciting journey of ‘2008 Ki Last Local’, in which all the RJs will talk about the ‘Utaaro’ (Flops of the year), ‘Choot Gayi’ (people who just missed a hit) and ‘Chadhaao’(Hit of the year)!
Sprucing up the festival, BIG FM Bangalore station will end 2008 with a special character called ‘BandalaChari’ who will give funny predictions for 2009 along with party updates and safety tips to enjoy the New Year’s eve celebrations. The station will welcome the New Year with Crystal Ball reading by renowned clairvoyant followed by the TOP 100 music countdown.
BIG FM’s Chennai RJs will do a flashback 2008 on 31st December in which all the exciting happenings of the city will be discussed including BIG Singaara Singer, Tamilian’s pride and RJ BIG Dheena’s Guinness record. Also live link will be taken from the streets of Chennai on how people are celebrating their new years. On 1 Januray, BIG RJs will visit temples, other worship places and also youth hangouts to interact with listeners and celebrate New Years.
BIG FM’s Kolkata Station will air an innovative ‘Prothom Dine-er Adda’ on 1 January 2009. This on-air offering will have BIG RJs talking about the prediction for the year 2009 and will also see RJs interacting with listeners and taking their views on how many ‘bandhs’ will be called in the city in 2009. The station will welcome the New Year with prediction from specialist including astrologers, numerologists and tarot card reader.
On 31 Decemeber, BIG FM Hyderabad will have RJ Shekar taking new year’s resolution to create awareness on Global Warming and as a part of this resolution Shekhar will promise to commute to office by bicycle one day in a week. RJ Shekhar will use natural light while hosting his shows (will not use tube-lights and bulbs). To involve listeners in this noble campaign, RJ Shekar will mobilize people to draw a 2500 sq. feet Rangoli on Makar Sankranthi made from recycled papers, CFL lights and plants.
BIG FM Indore will be airing a special “Year Ender Round Up” in which BIG RJs will be discussing the key achievements of the nation, its people, and the failures of celebrities in a very humorous way. From the success of Chanrayan Mission to the love story of Saif and Kareena, from SRK and Amir’s fighting to Harman Baveja’s future plans and must more trivia will be share on 31 December.
BIG FM in Gwalior is organising gala party at Hotel Central Park in association with the Hotel and Asian Paints Ltd. BIG RJs Ashu and Amit will be a part of this party and will be seen playing New Year games and contest with the listeners. Along with this, top 5 celebrities and their achievements will be discussed on-air in a very humorous way. BIG RJs will also interact with listeners on their New Year resolutions.
Speaking about the Christmas offerings, Anand Chakravarthy, Vice President – Marketing said “New Year is the time of spreading joy and cheer, the season of party and music and what better way to celebrate than to offer listeners some humorous on-air content along with rocking music. I am sure with these offerings BIG FM will enable its listeners to enjoy a rocking New Year.”