BIG 92.7 FM announces key sales appointments

BIG 92.7 FM has strengthened its Ad Sales Team by putting some of the best in the industry at the helm of activities.

Nikhil Mehta has been appointed as the Regional Sales Director – West. Nikhil Mehta is an MBA from Jamnalal Bajaj Institute of Management Studies with 8 years of rich work experience and is a seasoned sales expert across sectors like FMCG and Banking. Having worked with some of the best companies like Marico and HSBC, his sales expertise offers an ideal combination of retail as well as corporate selling coupled with the team management exposure. Nikhil will be heading sales for the West region, including New Business Development in key markets and will be reporting into National Sales Head – Mr. Pankaj Chandra

Vivek Mahajan has been appointed as Head – SME & New Business Development, Maharashtra: An MBA from University Business School, Punjab University, Vivek has honed his sales skills with biggies like Bharti Airtel and Gemalto before taking up the challenging role at BIG FM. Heading New Business Development and SME Sales at BIG 92.7 FM, he will be responsible for bringing in new advertisers to radio, while creating exciting properties for Clients. Vivek will be reporting to Nikhil Mehta.

Speaking about the new appointments Mr. Pankaj Chandra, National Sales Head said “The importance of sales to a radio station need not be re-iterated and the challenge and excitement that new business poses is highly stimulating. Their excellent track records and varied industry experience is sure to bring great value to the table. We wish them luck and happy selling!”

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