Aptly titled ‘Chota Budget, Bada Pyar’, BIG 92.7 FM’s Valentine’s Day property offers listeners romantic, exotic yet cost effective options to make the most of the day, given the recession and hence the cash crunch. Beginning February 11th and going up to February 14th, the Station has lined up some excellent entertainment with a mix of on air, on ground and online offerings, ensuring that the stations oozes of romance.
Some of the highlights on the station will include on air messages and dedications, a special contest titled ‘Valentine ki Talaash’-search for the Valentine and much more. Also making the programming extremely interesting will be 10 pick up lines, break up tips, reasons why you can label your Valentine a ‘cheapo’, inexpensive love destinations, Valentine’s sms’ and much more, essentially covering inexpensive and cost effective Valentines Day ideas.
In addition, there will also be several celebrity capsules airing messages and dedications this Valentine’s. Humor capsules will play up the romantic peg whether Son Sunny, Happy Singh, Harbhajan, Pyaar ke side effects or Line Maaro. Lucky couples stand to win movie tickets and a lot of other goodies on the station.
The website has also launched a special ‘Play a Cupid’ game wherein participants can earn hearts and trade them for some really cool e-gifts from the Chota Budget online gift shop.
RJ’s will share with listeners interesting tips on cost effective gifts, shopping destinations, restaurants and other love destinations. They will also invite listeners to share their love stories and dedicate songs on air.
Speaking on the occasion, Anand Chakravarthy, Senior Vice President – Marketing, BIG 92.7 FM said “Given the slowdown BIG FM has been focusing on the theme of ‘Don’t Worry, be Happy’. Keeping in line with this Chota Budget Bada Pyaar is the perfect way to help listeners have a great Valentines that is also easy on the pocket. We are celebrating Valentine’s Day with a variety of content offerings & contests! Tip on how to save money on gifts, easy ways to propose to someone, watch a movie with your partner for just Rs 92.7! Our offerings on air, on ground and online are sure to resonate with our listeners and entertainment them this Season of Love.”