Mumbai: Entering into a strategic alliance with Bhutan’s High 92.7 FM radio channel, Reliance Broadcast Network’s radio arm 92.7 BIG FM has become the first-ever Indian radio station to enter Bhutan.
Boasting a 45 city network in India, BIG FM has now extended its reach to Siliguri town of West Bengal and Bhutan, company officials said Friday.
“This relationship infuses further strength into our offerings, as we solidify our presence in the east, giving us the highest reach and ensuring superlative market penetration,” said Pankaj Chandra, BIG FM’s vice president (sales).
The alliance will see the packaging of non-competing stations of BIG FM across Siliguri, West Bengal and Bhutan to offer marketers unmatched reach in the region.
High FM will cover Darjeeling, Jalpaiguri, Coochbehar and Uttar Dinajpur making inroads into the interiors of West Bengal facilitating its further penetration into the tier II and tier III cities.
“We are very excited about this new venture and are looking forward to an extremely productive union. We are optimistic about this association taking us to greater heights of profitability,” said Gautam Banerjee, chief operations officer of 92.7 High FM.