Reliance Media World’s radio arm, 92.7 BIG FM, presents Friday movie review with renowned film critic Bhawana Somaaya. Listeners across all 36 Hindi speaking markets of the network get an update of new movies hitting the silver screens each weekend.
Bhawana Somaya’s interesting delivery style has the property appropriately christened ‘Paisa Vasool ya Fizool’, offering the true money’s worth for a film. Bhawana will talk about the new release during new segment called ‘Paisa vasool ya Fizool’ at all the 36 Hindi Speaking Markets (HSM) every Friday during the 7:00am to 11:00am morning show.
Bhawana is presently serving as Columnist, Critic, Author & Showbiz Consultant. Seen Bollywood and films evolve over the last 30 years, no one could be more appropriate a film critic than this stalwart. This special segment on the breakfast show each Friday will bring in gossip, film based news stories, spicy inside stories and film fare award based gossip tales. So tune in before you decide on whether you want to put that buck on the film… coz here is where you get to know the true value for ‘Paisa vasool ya Fizool’
Speaking on occasion, Viplove Gupte, Programming Head, 92.7 BIG FM said, “Indian audience have become entertainment conscious. They wish to spend their money and time with proper planning. With changing concepts of entertainment; movie Reviews have gained importance and audience want to analysis the movie before they buy the tickets. Weekend planning is gaining importance therefore we decided to start with the Friday movie review”.
“Since Bhawna Somaaya is senior scribe giving strong analysis on bollywood happenings from the last many years; we decided to give her the responsibility for Friday movie reviews. People plan their weekend on Fridays and breakfast show is the right time to book the tickets hence it is a good time to air a film review. Bhawna comes with a rich experience in the field and she will also talk about the latest on bollywood. This shall bring in a great start to the movie planning for weekend.”