Bhaskar group, India’s largest read newspaper group has announced the Kritikar Bhaskar Creative Awards 2008. Recognizing that creative communication is one of the major pillars of success of any business, Bhaskar Group instituted the Kritikar Bhaskar Creative Awards in 2006 to recognize excellence in communication developed by the agencies operating in regional markets for the advertisers and brands in these markets.
Truly unique, The Kritikar Bhaskar Creative Awards 2008 are the only awards that recognize and celebrate creative talent at regional and local levels. Realizing that the regional agencies do not get a chance to showcase their talent at big events like Emvies and Effies, Dainik Bhaskar and Divya Bhaskar specially initiated these awards to encourage and applaud the creative brilliance of the regional agencies. These awards are currently for the 9 states and Union territory that Bhaskar reaches through Dainik Bhaskar, Divya Bhaskar and Business Bhaskar.
Through these awards, the Bhaskar Group aims to encourage the regional agencies to showcase their creative brilliance and continue with their exemplary performance.
Rajiv Jaitly , President Marketing and Ad sales said: “I have seen sparks of creative genius in these markets, constrained by the budgets, talents and infrastructure- they still develop and exploit ideas for the brands- ideas that are grounded in the reality of knowing the Target Group a lot deeper and are comparable to agencies in Metro’s. Bhaskar through this unique event continues to encourage and applaud the creativity in these markets.”
The last date for award entries is November 30, 2008. This year the awards have added the category of RADIO communication in addition to print, outdoor and direct marketing.
Bhaskar group is a media conglomerate with annual revenues of approximately Rs. 2384 crores (as on December 2007), and with strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and mobile services.