Bhaskar Group, India’s largest read newspaper group, has announced the appointment of Vijay Sigh as Associate Vice President, Sales Operations. In his present role, Vijay will be responsible for developing government sales business, creating robust sales operations systems & processes and developing key accounts.
Speaking on the appointment, Rajiv Jaitley, President, Sales and Marketing, Bhaskar Group, said, “We are pleased to have Vijay on board. Vijay’s experience in sales & distribution, account management and in developing strategic plans will be a great asset to the Bhaskar Group as we continue to develop our sales operations. His addition to the team will help us refine our direction and ensure that we have the necessary internal processes in place to achieve our goals.”
Said, Vijay Singh, Associate Vice President, Bhaskar Group, “It is a privilege to become a part of the Bhaskar Group, one of the most aggressive and the fastest growing media groups in the country. The Group has been growing exponentially and to further grow is the challenge that is up my alley. Our focus will be to continue on the consolidation and expansion spree.”
Vijay comes with a rich experience of 18 years in sales and marketing spanning across media and FMCG industries. Prior to his joining the Bhaskar Group, Vijay was associated with Infomedia India Pvt. Ltd. as Regional Head (North Operations). After completing his Masters from St. Stephen’s College, New Delhi, Vijay commenced his career with SIEL and later moved to PepsiCo India Holdings Limited, where he was awarded the ‘President Ring of Honour’ in 2003 – one of the most prestigious awards constituted by PepsiCo International. Known for his sharp focus and acumen in strategic planning & management, sales & marketing management and team management, Vijay has many more laurels to his name.