Bhaskar Group, India’s largest read newspaper group has appointed Raja Mitra as Senior General Manager and Business Head for South India. Raja will be based in Bhaskar Group’s south zone and will be responsible for enhancing Group’s ad sales revenue and growth in Southern India. Besides these, Raja will also be in-charge of building and maintaining an authoritative position for the brand in the region.
Commenting on Raja’s appointment, Rajiv Jaitly, President – Ad Sales and Marketing, DB Corp. Ltd., said, “We are pleased to welcome Raja on board. With the markets shifting towards tier-II and tier-III cities, South India presents great opportunities for the brand and we are confident that with Raja’s knowledge and expertise in the southern region, we will further strengthen our position.”
Said, Raja Mitra, “I am delighted to join Bhaskar Group. It’s a dynamic organization with tremendous growth potential, aggressive and ambitious growth plans in place. I believe there is enormous scope for the group to grow its business in Southern India and I look forward to working with the team.”
Raja comes with a rich experience of 16 years spanning various media and non-media organizations. He joins Bhaskar Group from ABP Group, where he was the head of Southern India for 5 years. At ABP, he was instrumental in building and developing the untapped markets of southern region, while upholding the existing markets. During his stint with ABP, he achieved a record growth in ad sales revenue for southern region in the year 2005-06 and set a historical landmark in the organization.
Raja began his career with Larsen & Toubro Ltd. after completing his PGDM from IIM Bangalore. His other previous associations have been with Caltiger.com, Usha Martin Industries and ITW Signode India Ltd., where he held high responsibility positions.