Bharti Airtel, one of Asia’s leading integrated telecom services providers, has announced a managed services deal with Comviva, the leading provider of integrated VAS solutions for mobile operators in emerging markets. With the signing of this deal, Bharti Airtel becomes the first telecom services operator in the world to have a managed services agreement for its value added services portfolio.
As part of this three-year deal, Comviva will manage around 2,000+ of Airtel’s VAS nodes across India from various partners, to meet defined service level agreements.
Announcing the deal, Atul Bindal, President, Mobile Services, Bharti Airtel, said, “Airtel continuously strives to improve the services it provides to its customers, whilst optimizing overall business performance. With Comviva managing our full suite of value added services, we anticipate enhancements in the service experience we deliver to our customers, the range of services we are able to deploy and the speed of new service rollout – creating both enhanced customer satisfaction and a sustainable competitive advantage for Airtel in the market.”
Bharti Airtel is a pioneer in deploying innovative operational models, having achieved an industry first by partnering Ericsson and Nokia Siemens to manage its networks and IBM for its IT management. This managed services agreement with Comviva will further reiterate Airtel’s commitment to its customers to offer them best in class products and services that will enhance their mobile usage experience.
Manoranjan Mohapatra, CEO, Comviva said, “With this deal, we are building on our success in providing managed services for Airtel Sri Lanka, which launched commercially in January this year and on our extensive experience in delivering managed services for a range of products. Our success with Airtel Sri Lanka, a Greenfield operation, where we manage close to thirty value added services, has given Bharti Airtel the confidence to outsource the management of its entire India VAS operations, against stringent SLAs, to Comviva. In addition to managing Airtel’s 2000 VAS nodes – from a range of partners – we will also manage the complexities associated with the emergence of multiple technologies, different standards, applications and a myriad of content to help grow Airtel’s value added service business. We see this as a landmark deal that will set a benchmark for operators globally.”