Bharti Airtel launches two way Twitter SMS

New Delhi : Bharti Airtel, Asia’s leading integrated telecom service provider, signed an agreement with Twitter, allowing over 110 million Airtel customers to send and receive SMS Tweets.

With this agreement, Airtel customers can now receive text messages from people they opt to follow via SMS and send text messages to a short code (53000) to Tweet or message someone directly on Twitter. With this, Bharti Airtel customers will also be able to access links included in SMS Tweets. To date, Twitter services work either on the web or a WAP site. New Twitter users can also sign up via SMS.

The twittering community across the globe has been gaining popularity at a fast pace. In fact in India, the community has been growing so fast that it is now challenging to become one of the most poplular countries for twittering in the world.

“We are delighted to introduce the globally popular Twitter service to Airtel users. We have always believed in bringing the best and most innovative services from across the world first for our users.” Said, Atul Bindal, President, Mobile Services, Bharti Airtel Ltd. “With social media becoming immensely popular in India and across the world, we now empower the Airtel customer community of over 110 million to follow or provide tweets while on the move and at their convenience.”

”Twitter has mobile DNA given its initial design focusing on the ubiquity of SMS. Working with world class network operators, such as, Bharti Airtel is essential for Twitter to build a valuable messaging platform that facilitates the open exchange of information.” Said, Biz Stone, Co-Founder of Twitter.

The new service is compatible with all handsets and offers fast mobile access to one of the most popular social media platforms worldwide.

The service will go live from October 15 2009 for all Airtel mobile users across India.

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